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Apple at 50: the day Steve Jobs cancelled 70% of its products

In an extract from his history of the company, David Pogue looks back on how its co-founder returned...

TECHNOLOGY April 11, 2026

Apple at 50: the day Steve Jobs cancelled 70% of its products

In an extract from his history of the company, David Pogue looks back on how its co-founder returned to a brand in crisis and found its lost soul.

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In an extract from his history of the company, David Pogue looks back on how its co-founder returned to a brand in crisis and found its lost soul.

Author: The Times

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