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Gen Z, Millennials Are Driving Protein Demand as Others Reject the Trend

Protein is facing some backlash — yet it still reigns supreme as a dietary trend, especially among y...

HEALTH NEWS April 01, 2026

Gen Z, Millennials Are Driving Protein Demand as Others Reject the Trend

Protein is facing some backlash — yet it still reigns supreme as a dietary trend, especially among younger consumers.

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Protein is facing some backlash — yet it still reigns supreme as a dietary trend, especially among younger consumers.

Author: Athletech News

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